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Super Bowl Sunday/Web Marketing for Crafters
Sunday, February 3, 2008

Okay! The big day is here! Who ya rootin' for??? Me? The Patriots! WooHoo!!


I'd like to try to get some business tips in here for you, even while I am trying to get the party going here in good old Ash Fork, AZ. I've got about a hundred different chips and dips ready to go, the keg is cooling and we are ready!


I'd like to throw out some basic marketing ideas for crafters. Sometimes the basics get overlooked as we jump in with both feet on a new endeavor.


Before you market, make sure your site has fresh, queality content. Getting visitors is the first trick, keeping them is second. Keep working on your site. Add fresh content as often as you can. Find your "specialty" and then use more than one type of marketing. Be sure to keep track of what you do and what is actually working.


Search Engines

This is usually the first thing a crafter will do to get their site out and about. The first place people often look to is their web browsers: AOL, AltaVista, Google, MSN, Yahoo, etc. You can submit to many search engines at one time by going to AddMasters.com or Addme.com. Scrubthenet is pretty easy to navigate. I recommend getting a secon email account that can be used when submitting to these sites to avoid clogging your business email address.


Some really great places to add your URL:

CriftyCraftyLinks.com Coming Soon!

100 Craft Links

Crafty Links

Crow Canyon Mercantile


Banner Exchanges

These are the "vote for me" type banners to add to a banner page or disperse thru your own site such as:

Top 100 craft sites




There are TONS of these Top 100 sites. Be sure to choose the ones that fit your "image". In other words, if you sell primitive crafts, don't sign up on a whimsical, trendy site. Target your market!


Just about every crafter out there worth their salt will exchange banners with you, if you just ask! A nice little email with your banner attached including your URL will get the ball rolling.


Craft Forums

These are great places to get your name out there. Everyone at the forum has the same general interest. Network and make friends--it's fun! If you are a little shy...just lurk a bit before jumping in. It is generally considered bad form to advertise right off the bat, but a couple of lines in your signature is always acceptable.


Mailing Lists

This is my favorite technique. I put a sign up area on my website and give people a free gift for signing up. It works like a charm. People sign up, they get the free Ebook (or whatever) and they are happy. They come back to your site often to see what is new. PLUS you have a ready made list to send your newsletter or any other "news" you deem fit to send!


These are just a few ideas.....

posted by Shari Kraft @ 11:37 AM  
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ABOUT ME

Name: Shari Kraft
Home: Ash Fork, Arizona, United States
About Me: I'm a fifty four year old Mom of 4, wife of 1. Just trying to be the best me I can be.
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